Gone are the days when the tourism industry could rely on travel guide books. People are taking more vacations now than before. While this is good news for the tourism sector as a whole, it’s also posing new problems. Travelers are more sophisticated now than ever thanks to Internet-connected “smart” devices like phones, tablets, and even watches. Now some apps can do for a customer what a tour agency did about a decade ago. As technology becomes ubiquitous, the travel industry must quickly adapt to remain relevant.
The age of the average tourist is inching downwards towards the twenties and thirties. Older tourists over 40 are the ones most likely to still rely on human agents in travel agencies. Even these older people expect a certain level of convenience afforded by modern technology. That’s why it’s paramount that travel agencies quickly adapt the latest travel and tour management software. Here is a list of reasons why this is so important:
Customers Want the Convenience of Booking Online
We do almost everything online now, whether it’s buying groceries or booking a hotel. New apps and online services make it possible for customers to book rooms, hotels, hostels, or any other accommodation option easily with a swipe of a finger. It’s not limited to accommodation alone. Restaurant and spa software make it possible to book appointments and tables online. Modern travelers are used to the convenience of booking online. Anyone can do it anytime and then change the amendment later. No one bothers with phone calls anymore. Therefore, the tour businesses that succeed in the modern market are the ones that are quick to adapt software innovations.
Travelers Prefer to Stay Connected
No one leaves the house without their smartphone or laptop nowadays. Travelers prefer to stay connected while en route. This is where we post pictures on Instagram and comment on our travels on Facebook. As tourists are connected anyway, tour agencies should as well. It’s important to have access to the customer at all times. Tour agencies that design software to better utilize the connectivity have higher customer retention rates. Customers would prefer a tour agent who is as tech savvy as they are.
Modern Customers are Used to Lightning Fast Services
Keep in mind that modern customers are very impulsive. Everyone is used to getting services in high speeds not thought of a decade ago. Customers can now place orders online and have the order delivered the same day. Likewise, customers would require fast services from tour agencies and related industries. Only new technological solutions can provide such speedy services.
Travelers Prefer to Rely on Smart Devices
Travelers are highly reliant on smartphones, tablets, smart watches, smart cameras, and some other so-called “smart” devices. The best chance for a tour agency to stay in touch with a customer or search for potential customers is via these smart devices. Smart devices require software. The companies that invest in this software will be better placed to capture the thriving millennial and post-millennial generation.
Soon, tour agencies will have to deliver digital services to remain relevant and appealing to new customers.