The stock of United Airlines had plunged 10% a few weeks after they damaged and refused to pay for guitarist David Caroll’s
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With the rapid rise of social media, businesses are becoming increasingly more enabled to communicate with their consumer base. Also, this new
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With the general consumer base getting younger and younger, today’s businesses need to constantly adapt their marketing strategies to fit the confines
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Social media governance is a critical ongoing process that focuses on reducing social media-related risks, such as those caused by reputation damage
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