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5 Tips for Creating Social Media Campaigns for Gen Z

in Business
Gen Z

With the rapid rise of social media, businesses are becoming increasingly more enabled to communicate with their consumer base. Also, this new age of marketing is faster, more efficient, and more impactful than ever before. Platforms like Facebook, Twitter, Instagram, Snapchat, and a slew of others have been outfitted with highly powerful marketing tools for…

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How to Market to Younger Audiences on Instagram

in Technology
instagram marketing

With the general consumer base getting younger and younger, today’s businesses need to constantly adapt their marketing strategies to fit the confines of modern communication. The preferred medium in the present just so happens to be the vast expanses of social media platforms, including apps like Instagram, which are becoming increasingly more inhabited by people…

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What are the Key Elements of a Social Media Governance Plan?

in Business
social media governance plan

Social media governance is a critical ongoing process that focuses on reducing social media-related risks, such as those caused by reputation damage and cyber threats. While each organization should craft an approach that perfectly fits their requirements, a robust and efficient social media governance plan should include the following key elements: ● Stakeholders The right…

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