Social media has come to dominate the way we communicate online. With billions of people logged on and watching, you have the opportunity to use these platforms to further your business or brand communications and dominate your niche. Using social media tools is an excellent way to enhance the effectiveness of your online marketing and…
Social media is one of the most powerful tools you can use to boost your business. Today, if you’re not online, you’re potentially losing out on sales and new customers. The good news is that it’s relatively quick and easy to get online and start building a following and increasing revenue. Boost your business with…
The stock of United Airlines had plunged 10% a few weeks after they damaged and refused to pay for guitarist David Caroll’s guitar – it shows the significant impact that reputation can invoke. Guarding and monitoring the public perception of your brand is arguably the foundation for developing a robust, credible, and reputable brand in…
With the rapid rise of social media, businesses are becoming increasingly more enabled to communicate with their consumer base. Also, this new age of marketing is faster, more efficient, and more impactful than ever before. Platforms like Facebook, Twitter, Instagram, Snapchat, and a slew of others have been outfitted with highly powerful marketing tools for…
With the general consumer base getting younger and younger, today’s businesses need to constantly adapt their marketing strategies to fit the confines of modern communication. The preferred medium in the present just so happens to be the vast expanses of social media platforms, including apps like Instagram, which are becoming increasingly more inhabited by people…
Social media governance is a critical ongoing process that focuses on reducing social media-related risks, such as those caused by reputation damage and cyber threats. While each organization should craft an approach that perfectly fits their requirements, a robust and efficient social media governance plan should include the following key elements: ● Stakeholders The right…