According to the latest findings, over 77 percent of the population in the United States is present on social media. That, of course, includes multiple platforms and is not limited to one particular website. Although these calculations are a little lower than they were in 2017, the popularity of social media remains unprecedentedly high. So,…
Observers have noted for several decades now that the traditional art of the short story has been declining. There are many reasons for this, which will be outlined below. However, new technologies have offered a turning point in the history of the short story and may even be responsible for the resurgence of this literary…
In the world of entrepreneurship, the cost of acquiring customers is usually the highest initial investment that companies face. It includes all the funds that businesses must spend to increase brand recognition which, hopefully, leads to conversions. Unfortunately, this is where competitors come in. To attain new customers, one generally has to acquire them from…
We consume a staggering amount of digital content on a daily basis; with a lot of that content informing the way we shop. While people have always placed more trust in the recommendations of friends and family when it comes time to purchase a product or service, there is now another category of person that…
There’s an old real estate saying: Location, location, location. And it turns out to be just as crucial in social media marketing. But if you haven’t learned that yet, don’t worry; the machines you use are already learning it. Machine Learning It may sound like something out of a sci-fi movie, but machine learning has…
The word marketing sends chills through most entrepreneurs. We consider it to be the same as pulling molars without Novocain or standing in front of our old friends at our fifteen-year high school reunion in our birthday suit. It’s not a fun experience, and it takes some effort to be successful. So, what does it…
For automating your Instagram tasks, the Instagram bot plays a significant role. If you have a business profile engaging with your followers then keeping a track with their page becomes necessary. The bot helps in gaining confidence in your profile, and you can grab more followers. Here are the five primary reasons why Instagram bots…
Instagram is making headlines again this week. The social media platform’s Stories, where users can add picture or videos for the world to see for 24 hours, has received an advertising update. The platform has been redesigned to help make advertising easier for businesses. Full-screen content is made on-the-fly allowing advertisers without full-screen creatives to…
Facebook campaigns are aimed at acclaiming recognition and creating awareness on a large scale to customers. Facebook provides several types of choices to its users for creating a marketing ad campaigns. All these ad campaigns are executed based on specific algorithms. These algorithms assist in providing the best outcome, heightened advertiser satisfaction and better marketing…
Almost everyone will be affected by the digital marketing changes happening in 2018. Businesses need to keep up with latest trends to be competitive. Online readers are already witnessing changes in the way information and ads are being delivered. Some of the current trends to pay attention to are the evolution of chatbots, how personal…