From small business to big brands rely heavily on the SEO and User Experience (UX) to make their brand and content stand out from the competitors. “Usability and user experience provide an indirect but measurable benefit to a site’s external popularity, which the engines can then interpret as a signal of higher quality. This is… Keep Reading
A strategy is an integrated model of actions designed to achieve the goals of the company. The content of the strategy is a set of decision rules used to determine the main activities. In other words, it’s a plan to achieve your business goals. Digital marketing is a type of strategy that allows you to… Keep Reading
The SEO PowerSuite conducted a survey of 628 SEOs to determine what’s still working in link building. The results were consistent for veterans and new players. Here are the highlights: 72 percent said backlinks are significant when it comes to ranking factors 24 percent thought backlinks a just somewhat important because of the many other… Keep Reading
If you feel like a small fish in a big ocean, don’t worry. Search engine marketing – also known as SEM – can be the perfect tool to help you compete with bigger, more established businesses. It’s related to SEO, but you pay for results rather than investing your time and effort. This means that… Keep Reading
You’ve taken a quick tutorial on how to create your new blog. You posted a few articles on the blog, but somehow, you’re not getting enough interactions because of low traffic. Worry no more. This article outlines some strategies you can employ to get more traffic on your website. What’s more, some of them take… Keep Reading
There is a collective belief that we have successfully entered the 4th Industrial revolution. While the first one was based around the steam engine, the second around electricity, the third around electronics and IT and the fourth one seeks to build upon it and bring forth a digital revolution. The effects, both immediate and long-term… Keep Reading
Almost everyone will be affected by the digital marketing changes happening in 2018. Businesses need to keep up with latest trends to be competitive. Online readers are already witnessing changes in the way information and ads are being delivered. Some of the current trends to pay attention to are the evolution of chatbots, how personal… Keep Reading
Search Engine Optimization (SEO) is vital in increasing activity and traffic of visitors to your website from search engines like Google, Yahoo, Bing, MSN, and so on. User behavior indicates that the higher your ranks on these search engines, the more traffic your website will have. SEO is a well-known marketing technique used widely by… Keep Reading
The Internet has been around long enough for a generation not to know what it was like to not head to a computer and look up information. Throughout those years, the way business owners have competed for attention in this environment has changed. The reality is that new approaches to search engine optimization are in… Keep Reading
Ranking your YouTube videos higher can be a real hassle especially if you do not know what to do. It’s not about just uploading your video, but it is about making your presence felt on YouTube. I’ve seen great videos failing to get better views due to poor SEO. There are ranking tips you should… Keep Reading
