“New” is one of the most important words in advertising. Yet, new practices don’t always produce better returns than tried-and-true methods. This
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In 2018, the top online marketplaces in the world sold over $1.66 trillion. Unsurprisingly, sales on marketplace sites accounted for more than
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The landing page is one of the essential techniques that assist in the conversion of visitors into customers. If you are not
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As you may already know, a niche is a particular portion of a target audience or a market. Because of this, a
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When new businesses are just getting started, they may make the mistake of marketing too broadly. Niche marketing is a better choice
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Being able to get your marketing message out to a teenage audience is a crucial part of success these days, yet many
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While the immediate brand recognition of operating a franchise can get customers in the door, franchise owners need to be sure that
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This is the fourth month of 2019. I’m sure you have already started trying and testing your social media strategy. Moreover, you
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Retail businesses consistently face steep competition, both online and locally. Anything that helps to set these businesses apart can help enhance their
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Over the years, we have seen a steady fall in the traditional marketing approaches such as speaking engagements, networking, and public relationships
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