When new businesses are just getting started, they may make the mistake of marketing too broadly. Niche marketing is a better choice for most businesses. When business owners target their advertising on a specific segment of the population, they will save money and create a more loyal customer base. Grace Rizza, the owner of Identity… Keep Reading
Being able to get your marketing message out to a teenage audience is a crucial part of success these days, yet many marketing professionals have no idea which platforms are the best for reaching their target demographics. Popular social media channels come and go on a near constant basis, making it exceptionally difficult for marketing… Keep Reading
While the immediate brand recognition of operating a franchise can get customers in the door, franchise owners need to be sure that they are operating their businesses properly to ensure their success. Merely opening a string of franchises does not guarantee that you will make money. Philip Sobeck, an experienced franchise owner, details the ways… Keep Reading
This is the fourth month of 2019. I’m sure you have already started trying and testing your social media strategy. Moreover, you have to be on your toes to strive and thrive in this ever-evolving social media world. It is a no brainer to say that people interact according to their mood and behavior. With… Keep Reading
Retail businesses consistently face steep competition, both online and locally. Anything that helps to set these businesses apart can help enhance their retail sales. Sam Dushey, a retail expert and CEO of Shoppers World, shares his top marketing tips to help retail companies get a leg up on the competition in today’s digital world. 1.… Keep Reading
Over the years, we have seen a steady fall in the traditional marketing approaches such as speaking engagements, networking, and public relationships and a boost in digital marketing strategies. Mainly because of the higher return in investment. Of late, B2B lead generation has become the lifeblood of businesses all over the world. In a highly… Keep Reading
According to BBC and many other outlets, the average attention span in adults fell from twelve seconds in 2000 down to eight seconds in 2016. This represents a 33 percent drop in an average person’s power of focus. And although it may seem that data like this is futile, it affects many areas of life.… Keep Reading
In connection with the rapid development of social networks, it is not only a means of communication. Now, with the right approach, they can be a powerful tool for the development of your business. As, they are used daily by millions of people all over the world, vast flows of information pass through them. They… Keep Reading
A strategy is an integrated model of actions designed to achieve the goals of the company. The content of the strategy is a set of decision rules used to determine the main activities. In other words, it’s a plan to achieve your business goals. Digital marketing is a type of strategy that allows you to… Keep Reading
The digital world has entirely transformed the marketing business. Businesses no longer rely on print, television, and radio advertisements to build their portfolio. Most people carry a smartphone in their pockets, meaning that they are reachable at any time. Jeff Yapp, Founder and CEO of Wutznxt examines how the changes in the digital marketplace have… Keep Reading
