An online user clicks a link that redirects them to your website. This is their first time visiting your site. Do you know how long you have to capture their interest? 8 seconds. That’s it! There’s very little chance of people falling in love with your service or product instantly. Landing page videos are just… Keep Reading
We consume a staggering amount of digital content on a daily basis; with a lot of that content informing the way we shop. While people have always placed more trust in the recommendations of friends and family when it comes time to purchase a product or service, there is now another category of person that… Keep Reading
Did you know that about one company in five (20%) does business every day without a marketing strategy for their content? If you add the 50% that have some form of strategy, but without documentation and strict guidelines, you’ll understand that 70% of business owners and managers attempting to make money online have no strategy… Keep Reading
There’s an old real estate saying: Location, location, location. And it turns out to be just as crucial in social media marketing. But if you haven’t learned that yet, don’t worry; the machines you use are already learning it. Machine Learning It may sound like something out of a sci-fi movie, but machine learning has… Keep Reading
There is a collective belief that we have successfully entered the 4th Industrial revolution. While the first one was based around the steam engine, the second around electricity, the third around electronics and IT and the fourth one seeks to build upon it and bring forth a digital revolution. The effects, both immediate and long-term… Keep Reading
5 Strategies for Showing Off Your Results to a Client If you want to maximize client retention and maintain a healthy relationship with your client base, you have to prove that your relationship is worth maintaining. Each month, or each job, your client pays you a significant amount of money for your products or services;… Keep Reading
As far as marketing goes, there are a lot of efforts that brands have to put into their strategies to attract new customers. That can be especially tough if you’re trying to build up a new customer base or if you’re trying to build a loyal customer base. There are certain strategies that essential to… Keep Reading
The word marketing sends chills through most entrepreneurs. We consider it to be the same as pulling molars without Novocain or standing in front of our old friends at our fifteen-year high school reunion in our birthday suit. It’s not a fun experience, and it takes some effort to be successful. So, what does it… Keep Reading
For sales managers, there’s always pressure from upper management to deliver. That pressure flows downhill to salespeople through an emphasizing the importance of closings. However, by only looking at the level of closures, sales organizations shut the door on uncovering more significant potential opportunities that may add value for customers and, down the line, for… Keep Reading
7 Simple Tricks to Improve Your Marketing Video Before you can get customers to buy from you, they have to know what your brand is—and why your products or services are worth the money. One of the best ways to introduce new customers to your brand is through an introductory brand video, sometimes called an… Keep Reading