Over the years, we have seen a steady fall in the traditional marketing approaches such as speaking engagements, networking, and public relationships and a boost in digital marketing strategies. Mainly because of the higher return in investment. Of late, B2B lead generation has become the lifeblood of businesses all over the world. In a highly… Keep Reading
According to BBC and many other outlets, the average attention span in adults fell from twelve seconds in 2000 down to eight seconds in 2016. This represents a 33 percent drop in an average person’s power of focus. And although it may seem that data like this is futile, it affects many areas of life.… Keep Reading
In connection with the rapid development of social networks, it is not only a means of communication. Now, with the right approach, they can be a powerful tool for the development of your business. As, they are used daily by millions of people all over the world, vast flows of information pass through them. They… Keep Reading
A strategy is an integrated model of actions designed to achieve the goals of the company. The content of the strategy is a set of decision rules used to determine the main activities. In other words, it’s a plan to achieve your business goals. Digital marketing is a type of strategy that allows you to… Keep Reading
The digital world has entirely transformed the marketing business. Businesses no longer rely on print, television, and radio advertisements to build their portfolio. Most people carry a smartphone in their pockets, meaning that they are reachable at any time. Jeff Yapp, Founder and CEO of Wutznxt examines how the changes in the digital marketplace have… Keep Reading
These times are tough ones. Companies and conglomerates are eyeing international markets to expand and grow, while the digital media is taking over control of consumers worldwide. From the shifts in global consumption patterns to the ways that businesses of today are organizing themselves to steer ahead of the competition, the word “global business acclaim”… Keep Reading
Small businesses often assume that video marketing is reserved only for big brands with big budgets. The truth is, businesses of all sizes can now take advantage of this effective form of marketing now. The video technology is affordable than ever. It’s been projected that 90% of all Internet traffic will be driven by video.… Keep Reading
Every retailer needs to move their inventory. This naturally leads to ensuring that you have as much product on the floor as possible. The problem here is that you can overload your customers – they need the right balance between selection and creative atmosphere. Using retail displays correctly can help you achieve that balance. Here… Keep Reading
If you feel like a small fish in a big ocean, don’t worry. Search engine marketing – also known as SEM – can be the perfect tool to help you compete with bigger, more established businesses. It’s related to SEO, but you pay for results rather than investing your time and effort. This means that… Keep Reading
The sole purpose of every business is to make profits. How do you do this? The first step is gaining traction by providing outstanding customer services. Satisfied customers translate to an influx of new and potential buyers while retaining already existing clientele. Nonetheless, how do you come up with a strategy that lets you do… Keep Reading
