Door drop marketing is an incredibly valuable, yet often underestimated, tool. Many might view it as an obsolete form of advertising, but sometimes marketing methods can age like a fine wine. All that marketing needs to do is attract and retain attention, and a leaflet through the door can do that just as effectively as… Keep Reading
In the world of stocks and trading, few words can strike the same balance of anxiety as “penny stocks.” The definition of the penny stock is somewhat ambiguous in today’s market. Although many investors assume that a penny stock is any stock they can purchase for a penny, the truth is that most securities aren’t… Keep Reading
Over the previous decades, franchising has evolved into one of the most popular ways that companies grew their network. It is a simple business model that is based on letting others buy rights from the original owner. So, if an entrepreneur establishes a brand and wants to expand without investing much of their own capital,… Keep Reading
An online user clicks a link that redirects them to your website. This is their first time visiting your site. Do you know how long you have to capture their interest? 8 seconds. That’s it! There’s very little chance of people falling in love with your service or product instantly. Landing page videos are just… Keep Reading
Business owners have been promising a paperless marketplace for over a decade, yet we’re still not living in a tree-free workplace. Why? For one thing, customers actually want to go paperless, but they’re discouraged by the fact that the mailbox is often easier to deal with. As Forbes’ Rich Daly puts it, “The reason paper… Keep Reading
What is corporate philanthropy? In the midst of countless business-related terms that companies may use at some point, “corporate philanthropy” is bound to come up. It refers to any and all charitable donations made by a company to help a cause. Sadly, however, not a lot of organizations are prioritizing ventures that help society. Those… Keep Reading
In the world of entrepreneurship, the cost of acquiring customers is usually the highest initial investment that companies face. It includes all the funds that businesses must spend to increase brand recognition which, hopefully, leads to conversions. Unfortunately, this is where competitors come in. To attain new customers, one generally has to acquire them from… Keep Reading
Currency trading has a massive turnover, and this is a market that had a daily average turnover of $4 trillion in 2010 and over $5 trillion in 2016. Trading in currencies can be very lucrative, or it can cause a trader to lose all of their money. It’s important to know the basics before diving… Keep Reading
“Storytelling is the most powerful way to put ideas into the world today.” -Robert Mckee Stories are embedded in our culture and human nature. Storytelling has been used to entertain, educate, to form connections, inspire, shape the future, etc. for centuries. Stories are some of the purest forms of communication and have continued to stand… Keep Reading
We consume a staggering amount of digital content on a daily basis; with a lot of that content informing the way we shop. While people have always placed more trust in the recommendations of friends and family when it comes time to purchase a product or service, there is now another category of person that… Keep Reading