The Prague Post
October 7th, 2008
Endowment Fund     Business Listings ONLINE      Reservations      Classifieds    Subscriptions

Home » Archives » In the Czech press

Companies test consumer trends

New products get Czech seal of approval

November 14th, 2007 issue

(Updated Nov. 15, 2007)Transnational companies like to test new products and technologies on the Czech consumer market, according to Hospodářské noviny newspaper.

Bref cleaner, made by Germany-based Henkel, was one of the most recent test products. New products are first introduced here, and if the results were good, they're rolled out in other European countries.

Czech consumers are seen as being a good test group with enough extra money to spend on the new test products, experts say. And their tastes and needs are similar to others in the rest of Europe, Hospodářské noviny reports.


Other articles in In the Czech press (14/11/2007):

Browse the Current Issue

If you enjoyed this article, why don't you subscribe to the print version!
We accept secure online transactions provided by PayPal and Moneybookers

Be the first to add a comment!


Full Name: *
City: *
E-mail: **
This comment can be published in the print version of The Prague Post
Enter the text on the right:
 visual captcha
Comment: *
* Required field. In order to be approved for display, comments must have a first and last name and a city.
** E-mails are required and will only be used for internal purposes.

Most visited in Business Listings
The Prague Post Online contains a selection of articles that have been printed in
The Prague Post, a weekly newspaper published in the Czech Republic.
To subscribe to the print paper, click here.
Unauthorized reproduction is strictly prohibited.