Whether you're a prospective advertiser or an existing advertiser looking to improve the effectiveness of your advertising campaigns, have we got some exciting news for you!
Let's face it, there has been a declining return on your advertising dollar now that people are becoming "banner blind". They've learned where the ads are and have trained their mind to "turn off" that part of the page. So your advert sits there in a static position and you're losing potential customers. We know, we practically live on the internet and it's happened to us too.
Welcome to the Prague Post advantage! We've done away with the blind zones and the fixed positions and put the ads right there in the flow of the content, where customers are looking for something to catch their eyes and their imagination. So your ad is guaranteed to be seen, no matter what device or computer the customer is viewing the site with, from smartphones to tablets to the biggest screens. And best of all, it's very affordable for every advertising budget!
PraguePost.com has the most competitive ad prices of all the Czech Republic's English media, with ads starting at just 5,000Kč a month. If you feel you're paying too much (and you probably are), through March 1st, 2014 we'll match your current invoiced prices if lower for the same or equal size advert!*
Below are some examples of the most common ad banner sizes clients use for their online advertising purposes. As banner ad sizes for many websites vary depending on different publisher's standards, many advertisers end up out of pocket paying a designer to create a custom size ad in order to conform to that publisher's particular ad sizes.
But thanks to PraguePost.com's unique site design, you can use any of your existing ads without having to resize or redesign! Like the newspaper we started out as, our responsive website allows you to place your ads by the column width, single, double or triple column width, and they responsively resize to fit the display of all of our reader's devices.
Our base ad unit is 200 x 200 pixels in size, or 40,000 pixels square. We then base our prices as a percentage increase of that base unit size. To make your advertising even more effective, (unlike other websites which only show your ad in one position on the page, usually in the blind zones), your ad loads repeatedly in the article wall, nested amongst the content where reader's attention is focused! And because an ad shows with every seven articles, it can appear in more than one location at a time! Or, if you wish, you can target your ads to appear in just one category, to better target your potential customers.
Banner ad sizes on PraguePost.com typically display as 1 column, 2 column or 3 column. The variation in price then occurs based on the proportion of the size and resolution of your banner. The definition of banner ad sizes include "horizontal", "vertical", "skyscraper", "square" and other descriptions, any size you want!
Banner ads were at the forefront of the web explosion in the mid to late 90s. Eventually, over time, people have become "banner blind" training their mind through habit to "not see" the right hand column and the ads there. Eventually new advertising models emerged to get back in the attention zone, but in reality were based on annoying pop up ads and ads that crawl out over the content. But today, we're putting your ads in the "focus zones" without annoying the reader, to ensure your ad gets seen and customers find your business!
Thanks to our new site design, you now have greater flexibility in determining what banner ad sizes you wish to run. What banner ad sizes should you choose? This may be determined by your marketing message. If you have mostly text, a simple long rectangle banner ad size could suffice. If you have more graphical imagery, a large square or skyscraper banner ad size may be needed. Or on PraguePost.com, ANY variation inbetween!
*Offer valid in Czech Republic Market only, for english language websites. Subject to publisher approval.
Tel: +420 296 334 400, Fax: +420 296 334 450,
Sales & Marketing Web, Print & Classifieds
tel.: +420 296 334 408
Jaroslav Jerry Fišer
tel.: +420 296 334 405